2021 Impact Highlights

2021... another whirlwind of a year. While it’s been a challenging one for many, we’d like to wrap up this year with hope, optimism and sincere gratitude.

Thanks to all of your support, the mymizu movement has continued to grow beyond our wildest dreams, and we want to say a big, plastic-free THANK YOU as we reflect on the past 12 months :)

Looking towards 2022, we’re excited to continue building a more sustainable world with you and our beloved community – one bottle at a time.

Wishing you the happiest of holidays!
- Mariko, Robin & the whole mymizu team


Highlights / Milestones

  • Grew our refill partner network to 1,800 stores across Japan 💙 to help the shift towards a more circular, sustainable society

  • Held campaigns with leading brands like Nike, Audi, Cleansui and Brita to bring refilling to the masses

  • Reached 150k+ app downloads, and was chosen as “App of the Day” on the App Store, as well as reaching #1 in the Health & Fitness category!

  • Launched our mymizu app “Hydration Tracker” ☀️
    which helped track 400,000+ refills via improved gamification, as well as working with local governments & businesses to help people stay happy & hydrated this summer!

  • Partnered with City Governments across Japan
    to empower citizens for change

  • Collaborated with schools and universities
    to empower youth across the country and the world!

  • Organised 7 “mymizu Challenges” with companies and organisations across Japan (and globally!)
    To help 8000+ people tackle plastic waste in a fun way

  • Held dozens of events & spoke at 100+ conferences & gatherings
    To build bridges and take concrete steps together

  • Watched our team grow to 30+ members!
    Because there’s power in numbers

  • Hundreds of media appearances, including

Thank you all for your continued support, and - above all - we hope that you and your loved ones are safe and sound, wherever you may be.

In 2022, let’s continue building a more sustainable world - one bottle at a time!

my mizu