8 Lessons from Crowdfunding the Launch of mymizu in 2 days

mymizu’s Co-founder Robin Lewis reflects on 8 lessons we learnt from launching mymizu’s Kickstarter campaign in 2019, from setting the right target to picking the right platform and telling a personal story.

You can see a short excerpt below, and the full article HERE.

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I’d always wanted to do a crowdfunding campaign. Having seen so many brilliant ideas come to life through the likes of Kickstarter and Indiegogo, I’d been drawn to the idea for years.

That being said, the conversations I had with experienced and crowdfunding-savvy friends all had one thread in common: crowdfunding is hard work.

Having heeded this warning, my co-founder and I cautiously embarked on our own campaign with a small team of eco-warriors and a delusional sense of optimism.

The experience was exhausting, exhilarating, and terrifying — but ultimately very rewarding, in so many ways. We hit our target of 1.5 million yen within 48 hours, finished with more than double that amount (3.3 million yen / $31,500), gained much-needed momentum through publicity, and met countless supporters and collaborators who became an integral part of our movement.

Here are 8 lessons I learnt from mymizu’s Kickstarter, for those thinking about embarking on their own crowdfunding crusades.

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See the full article on Medium HERE.