Earth Day Event @ World's Most Climbed Mountain, with Columbia Sportswear

On Earth Day (22nd April 2023), we took over Mt. Takao - the world’s most climbed mountain! ⛰️

Hundreds of people stopped by our mymizu activation space in front of Takaosan-guchi station, at the base of the sacred mountain, where we set up a free water station, a nature photography exhibition and eco-games for kids.

Together with our friends at Columbia Sportswear Company and Mountain Hardwear, we even had teams going up onto the mountain and doing litter picking 🙏

Thank you to the many people who joined in the fun, from young children to octogenarians... We hope you enjoyed it as much as we did!

And while it was meaningful to do a special event on #EarthDay, the fact is that every day should be Earth Day given the urgency of the climate crisis... So if there are any like-minded allies in companies out there who want to do something similar, please get in touch! 🔥