mymizu x Shiretoko region, Hokkaido 🚀

This month, we kicked off a new project with the Shiretoko region of Hokkaido 🙌

In Shiretoko, the only place in Japan where you can see Drift Ice, the ice pack has shrunk by 30% over the past 40 years - yet another alarming sign of our rapidly changing climate.

We're partnering with the local government there - in celebration of the 20th anniversary of Shiretoko National Park's World Heritage designation - to promote plastic-free living, raise awareness of environmental issues, and promote the use of reusables.

Some lucky participants in our campaign will receive an exclusive "mymizu x Shiretoko Toko-san" collaboration bottle too - find out more (in Japanese) HERE.